Naughty Dog says AI will “revolutionize” the way content is created

Studio head and Naughty Dog creative director Neil Druckmann says AI will help its writers break new ground and push boundaries as he looks to the future of the industry.

While the topic of artificial intelligence is not always preferred, especially among creatives, the Naughty Dog boss has described the industry as an “exciting marriage between cutting-edge technology and traditional storytelling…” in an interview with Sony.

Neil Druckmann is known for co-creating and directing the beloved game franchises Uncharted and The Last of Us. He joined the in-house American video game developer in 2004, after Sony acquired the studio in 2001.

When asked how he imagines the fusion of storytelling and technology will evolve over the next decade, he said: “This expansion of possibilities is driven by increasingly accessible tools that allow even non-technical people to use their imagination and create worlds and narratives to your heart’s content.

“AI is really going to revolutionize the way content is created, although it does raise some ethical questions that we need to address.”

Druckmann did not expand on the topics of the interview, but he did share how he is using technology to facilitate his position in the industry: “I have been able to oversee the production of the second season of ‘The Last of Us’ from Los Angeles. by phone or computer, while filming in Canada.”

How industry practices have changed since technology advanced

Studio Naughty Dog once used to hand-animate ‘Jak and Daxter’, but has now moved on from this to using motion capture in ‘Uncharted’, which the boss says ‘significantly’ improves its storytelling.

“I emphasize mastering the fundamentals over the tools; With AI, your creativity sets the limits. Understanding art history, composition, and storytelling is essential for effective directing. Tools are evolving rapidly: some tools that were once essential are now obsolete.

“AI will allow us to create nuanced dialogue and characters, expanding creative possibilities. However, it is crucial to precisely target these tools to achieve the intended results.”

Featured Image: Via Naughty Dog Website

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