How Tanzania can capture a share of the $37 billion in destination weddings

Arusha. Wedding is a sleeping giant in the travel and tourism industry, with huge potential for Tanzania to take the lion’s share, a global travel agent said, thanks to its best natural beauty.

The global destination wedding market, currently valued at $36.49 billion, up from $27.64 billion in 2023, is marking a staggering growth of 32 percent.

This burgeoning industry thrives on a symphony of unique experiences, amplified by the increasing affordability of travel, the pervasive influence of social media on travel trends, and a growing interest in wedding tourism.

“Tanzania promises unparalleled settings for modern wedding celebrations,” said Kitzia Morales, who is also president of the International Association of Destination Wedding Professionals (IADWP).

Tanzania, once known primarily for its extraordinary wildlife and stunning landscapes, is likely to witness a remarkable transformation.

Beyond the legendary Serengeti National Park, the towering Mount Kilimanjaro, sentinel of Africa, and the lush Ngorongoro Crater, colloquially hailed as Africa’s Garden of Eden, Tanzania is best positioned to compete for its place as a premier wedding destination.

“Imagine couples exchanging vows against the backdrop of rolling savannahs, atop the majestic peak of Kilimanjaro or on the pearl-white beaches of Zanzibar; These visions are destined to become realities,” said Ms. Morales.

He added: “Tanzania is the most beautiful tourist destination anyone can imagine, from its best national parks such as Serengeti and Ngorongoro, to the serene beaches of Zanzibar. It is time for tour operators to incorporate weddings into their itineraries to reap dollars.”

“Imagine the deep greens and panoramic views of luxurious hotels in nature,” he cited, adding others such as the hypnotic charm of thundering waterfalls and the tranquil beauty of the Zanzibar coast, as some of the preferred settings for modern weddings. .

It is an open invitation to couples looking for exotic locations for their nuptials, Ms Morales said, adding that with tour operators ready to take advantage of this golden opportunity, Tanzania is set to emerge as the quintessential wedding destination, transforming its tourist panorama and attracting lovers from all over the world. the world to unite in marriage in the midst of its impressive splendor.

For his part, Turkish travel agent, vice president of the Istanbul Tourism Association (ISTA), Murtaza Kalender, said that Tanzania has what it takes to attract 15 million tourists in the next decade, if current efforts are maintained. to engage global travel agents. , remain.

African Queen Adventures CEO Alice Manupa in collaboration with Rethinking Tourism Africa supported by the Ministry of Natural Resources and Tourism has managed to roll out the red carpet for 120 global travel agents from 56 countries around the world for B2B meetings with local tour operators.

The Deputy Commissioner for Conservation in the Research and Training section of the Ministry of Natural Resources and Tourism, Mr. Iman Nkuwi, presented Tanzania’s tourism investment opportunities, saying that the country needs investors in state-of-the-art recreational facilities, facilities for wildlife in captivity, accommodation and camps, beekeeping, forestry, MICE, among others.

“We have reserved a total of 179 investment sites for accommodation facilities with the capacity to add an additional 7,744 beds,” Mr Nkuwi explained.

The Africa International Tourism Summit 2024 wasn’t just about boardrooms and handshakes.

ITSA has organized an extraordinary familiarization trip.

“Imagine top agents exploring our natural national parks, encountering diverse wildlife and falling in love with the soulful beauty of Tanzania,” Ms Manupa said.

Their enthusiasm is echoed by Sirili Akko, CEO of the Tanzania Association of Tour Operators (Tato). “The arrival of the world’s top 120 travel agents is monumental. It shows their confidence in our nation, a premier destination for travel and adventure,” Akko said.

“As B2B interactions develop, local tourism companies will benefit. These doors are opening wide, bridging continents and creating lasting partnerships,” said Edna Foya, Director of Rethinking Tourism Africa (RTA).

Related Articles

Back to top button